Stuck on Story Ideas? Try Chases' Calendar of Events

Did you know May 26 is the birthday of John Wayne? If you own a movie theatre, it might've been great to hold a John Wayne Film festival. Undoubtedly, the entertainment media would lap this up with you as the expert.

Are you a professional business or personal coach? did you know May 31st is ''What You Think Upon Grows Day''? Seriously...it is! It's a day set aside to remind people of the power of positive thinking!

June happens to be ''Child Vision Awareness Month'' - a great opportunity for optomotrists. It also happens to be ''Do it Yourself Marketing'' Month for entrepreneurs!

What's the relevance in this? If you learn to leverage even the oddest holidays and memorials, there's a good chance you can leverage some very positive publicity. Where can you learn about these holidays and the thousands of other events celebrated year-round? Chases' Calendar of Events is where it's at!

Once you have this tool at your disposal however, you still need on the layout of pitching the idea to the media.
_____________________

Mark Buzan is the owner of Action Strategies, a public affairs & marketing communications consultancy. You can subscribe now to his monthly PR & marketing tips newsletter by visiting www.action-strategies.ca and dropping down the “newsletter” menu.