10 Copy Writing tips for the Web

Writing for the web is a challenge. You need to juggle writing that drives a message with delivering copy that catches the attention of Google, Yahoo, and MSN Search. While in total, there are 20 principles to web writing, here are the first 10:

1. Tight writing - not bad writing. Watch your syntax! :)

2. Copy of about 600-800 words is better for SEO and catching the long tail of search.

3. Title – Subject – Support, in that order, like subject, verb, object.

4. Titles should be snappy and informative – clickable, but clear.

5. Leads (first sentence or paragraph) should get to the point. Tell the reader what the article's about first thing.

6. No fancy, wordy intros where it's not clear what you're talking about.

7. Information beats fluff every time. Pretty is for books and newspapers (and only sometimes).

8. Information does not beat style every time. Style keeps people awake.

9. Sans serif fonts are easier and faster to read on computer screens.

10. White space is awesome – even better than big, pretty pictures.

Well, there you have it! For more tips, contact Action Strategies...I've got 10 more for those interested!
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Mark Buzan is Principal and Chief Magnifier in Action Strategies, a full service Marketing Communications, Public Relations and Public Affairs Consultantcy. Make sure to contact him for advice on effective marketing writing and copy writing. You can view his copy writing services website at www.actionstrategies.ca.