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Sunday, June 17, 2007

Changing GR Gears for Summer: Derrek Konrad, former MP


Action Strategies' newest affiliate and Magnifier, Derrek Konrad provides a brief insight into how organizations can influence government. As a former Member of Parliament, this article will be the first of many articles to come on best practices used by Action Strategies and its affiliates.

Summer is a great time to initiate or strengthen your organization’s government relations strategy. Members of Parliament are away from their Hill offices and back in the ridings. Government officials in Ottawa and across Canada have time to hear from industry representatives who have legislative and regulatory concerns and businesses wishing to do business with the federal government.

During the summer most Members of Parliament maintain regular hours in the office except for holidays when they will likely be away from the riding. While it may be a challenge to schedule time with an individual M.P. in his or her riding office, it is a great time to issue an invitation to meet over coffee to develop an open dialogue and to present your point-of-view on upcoming legislation in a one-on-one environment. Doing that can deliver many benefits: it puts the relationship on a less formal footing, and sends Members back to the next session better informed about the effects of legislation that may have been overlooked in the early stages of development. They will be equipped to suggest amendments to legislation to remove or mitigate sections that will harm a sector that has a significant presence in their riding. They may also lobby their caucus colleagues or a minister personally if they have come to believe in your cause.

Many caucuses also have retreats prior to a new session and getting your message to individual members and Hill staff before a retreat can make a difference in achieving your objective.

Officials in Ottawa who have input into ministerial briefings may have more time to meet with industry representatives in order to hear industry concerns and to develop the informal relationships that lead to productive meetings in more formal settings at other times.

One example of an issue that needs, and is getting, attention this summer is the federal budget. Budgets alter the economic climate in profound ways and the latest one is no exception. Entire regions of the country are upset by some provisions of the budget, and Ottawa is getting messages ranging from disgruntled provincial politicians to corporate Canada and everyone between. Now is a good time to let individual Members of Parliament know how the budget affects your sector and what you want them to do about it. A government relations specialist can help you prepare an effective message and a strategy for delivering it.
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Derrek Konrad is a former Member of Parliament living in Ottawa and practices government relations. He is the principal of Konrad Group and can be contacted by e-mail at: Derrek.konradgroup@rogers.com or by phone at 613-822-9846

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Mark Buzan is the owner of Action Strategies, a Government Relations consultancy. You can subscribe now to his monthly public affairs newsletter by visiting the newsletter section of his website.

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