Monday, April 12, 2010

Social Media strategies for association membership and retention

Last week on Thursday, April 8, I was the invited speaker for the Canadian Society of Association Executives. The subject: Social Media strategies for association membership and retention. Recruiting and retaining members takes a lot of hard work, creativity, and communication to cut through today's intensifying competition. Everyone gets a little stale, and often associations find themselves in the same old trap of "this is how we've always done it."  Associations are different than corporate entities who need to sell a product.  They need to keep multiple stakeholders engaged, have limited resources, and in many cases, a (partly) volunteer workforce.
To put it bluntly, the reason existing members are dropping out and “many” new members are not coming into associations is because they do not find the existing benefits of membership attractive in relation to the fee they pay. In this session, I addressed a number of issues including how to:
• Develop personal profile throughout the Association and Not-for-Profit world by ensuring your voice is heard beyond your organization.
• Discover new marketing trends and ideas from presenter Mark Buzan, APR, co-author of "Online PR and Social Media for Associations and Not-for-Profits" with expertise on membership recruitment and retention.
• Current trends in membership development
• Social media tactics
• Membership recruitment and retention initiatives
• Marketing ideas for your success

Check it out here:

Mark A. Buzan, APR
Principal & Chief Magnifier
Action Strategies
#3, 270 rue Champlain
Gatineau, Quebec J8X 3S1
819.770.2899 phone
877-336-2701 toll free fax
http://www.actionstrategies.ca (Action Strategies website)

LinkedIn Group for Government Relations: http://www.linkedin.com/groups?gid=2465512&trk=hb_side_g
LinkedIn Group for Non-Profit Communications: http://tinyurl.com/nonprofitideas

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