Digg.com, a competitor to traditional news media?

Recently, I attended a ZONE5 event held through OCRI (www.ocri.ca). Presenting before the group was an expert in new techniques in electronic communications and marketing. What I found most interesting about the presentation was a mention of a new website: www.digg.com.

What is digg? With digg, users submit stories for review, but rather than allow an editor to decide which stories go on the homepage, the users do. The more readers ''digg'' what it is you have to say, the further up your story gains attention. Could this present a challenge to the traditional means of pitching stories? Who knows!? My guess is that this could form one other avenue for the practice of public relations and gaining publicity for professionals and companies.

The message is sure to get out over time. Action Strategies (www.action-strategies.ca) is sure to watch this and may even develop means of leveraging this kind of service for its clients. Stay tuned!