Using Surveys and Polls to Advance Your Marketing.

There are various forms of surveys you can use in marketing communications.

1. Communications Surveys- A key element to an organization's success is how well they communicate internally and externally. Miss the important link and employee/ customer satisfaction can plummet. When communication flows, an organization flousihes. Communications surveys or PR audits, provide benchmarks for how you would like to adjust attitudes or impressions.


2. Trade show surveys-If your company is like most, tradeshows are a large part of your marketing. How though do you measure their success? When used correctly, trade show surveys can help gather valuable feedback, attract new visitors, and gather information.


3. Market Research surveys-The most common form of surveys in marketing, these surveys form the first step of a marketing plan. They serve the purpose of finding the perceptions of your brand and service. They determine whether there is a demand and at what price the market is willing to pay.

Marketing surveys don't need to be expensive endeavours either. New internet applications like Survey Monkey and Web Surveyor allow even small business owners to develop an online application with invites sent by email.

_____________________

Mark Buzan is the owner of Action Strategies, a public affairs & marketing communications consultancy. You can subscribe now to his monthly PR & marketing tips newsletter by visiting www.action-strategies.ca and dropping down the “newsletter” menu.