Oh ya...Special Olympics and the Truck Convoy

Two weeks ago, I made mention of how Action Strategies has been offering its media relations and public relations services to the Special Olympics Committee of Ontario. While I wasn't able to report on how the event went off during that same weekend, I am happy to report that it all went off with a huge success. Over 114 trucks took part, over $58,000 was raised and with the help of Action Strategies; some very notable media covered the event including CTV television (Southwestern Ontario) and CFRB, Toronto's largest talk radio station!

Special thanks go out to Tammy Blackwell, organizer of the event and to Lynn Miller of Special Olympics Ontario for allowing Action Strategies to be associated with such a great cause and great event. This photo here was taken by the editor of Truck N'Roll Magazine just after the press conference.

Mark
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Action Strategies helping Ontario Special Olympics

Hey all.  As an added note, I thought I would give a heads up.  I've long spoke about the importance of using charitable events as a good leveraging point for publicity.  Action Strategies is now working with Special Olympics Ontario to coordinate the media relations of the World's Longest Truck Convoy!

Stay tuned, and I will try to give further details as we approach next Saturday, the day of the event!

Mark