Maximizing Non-Profit marketing, sponsorship and fundraising opportunities for more revenue

How to do we maximize our marketing opportunities for more revenue for our organization? When it comes to sponsorship and the fundraising that results from it, good PR strategy cannot be ignored. In fact, potential sponsors expect you to have a solid communications strategy! I hope from this recent video that if you have had any doubts about the relation between solid communication strategy and its impact on revenue generation for your organization, that doubt is now removed!

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Please let me know your thoughts! What has been your experience? Please leave a comment.

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Mark A. Buzan, APR
Principal & Chief Magnifying Officer
Action Strategies
#3, 270 rue Champlain
Gatineau, Quebec J8X 3S1
819.770.2899 phone
http://www.actionstrategies.ca (Action Strategies website)

LinkedIn Profile: http://ca.linkedin.com/in/markbuzan
LinkedIn Group for Public Relations: http://tinyurl.com/nonprofitideas
LinkedIn Group for Government Relations: http://tinyurl.com/nonprofitlobbying

Please take a look at my just released book: Online PR and Social Media for Associations and Not-for-Profits - http://www.onlineprsocialmedia.com/associations

The Importance of Public Relations in Fundraising

Back in June of 2007, I recorded this podcast interview with Lisa Crowe of Itancan on the essential value Public Relations and Communications Strategies play in assuring non-profits are financed and why/how sponsors are attracted to supporting organizations. Given the responses I have been receiving from my recent survey of the challenges non-profits and associations face in their public affairs, I realized the need to bring out again from the archives this very informative exchange that shows exactly how PR impacts on revenue generation for non-profits.

The video only covers the first 10 minutes of the exchange (Youtube limits) but if you are interested in seeing more, you can catch the entire vodcast by clicking here.

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Mark A. Buzan, APR
Principal & Chief Magnifying Officer
Action Strategies
#3, 270 rue Champlain
Gatineau, Quebec J8X 3S1
819.770.2899 phone
http://www.actionstrategies.ca (Action Strategies website)

LinkedIn Profile: http://ca.linkedin.com/in/markbuzan
LinkedIn Group for Public Relations: http://tinyurl.com/nonprofitideas
LinkedIn Group for Government Relations: http://tinyurl.com/nonprofitlobbying

Please take a look at my just released book: Online PR and Social Media for Associations and Not-for-Profits - http://www.onlineprsocialmedia.com/associations

Omnifluence - The Value of Public Relations Consultants

Last week (May 18), I spoke before the Young Communications Professionals Group - Ottawa. This group gathers largely as a means to share stories and gain advice from experienced individuals in the field of public affairs. Naturally, I was very honored to be invited to provide my input on how they could build their careers.

The number one challenge I feel communicators face is demonstrating exactly how the work they do directly impacts upon the bottom line of an organization. Getting there, there are several levels of where many organizations operate. Often, organizations operate at what can be called the functional and business level. Basically, this is where leaders are most worried about day to day operations. The criticism of public relations however is that its most effectiveness occurs for those organizations who are willing to look at matters with a longer term perspective on matters - at the enterprise and strategic level.

The challenge therefore for organizations is getting to understand that reputation is something that is priceless. In fact it touches every aspect of a good functioning cause. Public Affairs professionals are reputation brokers. We build and protect reputations and by doing that we impact on good functioning of marketing by making certain that evert dollar spent is done so strategically. We keep organizations in tune with their stakeholders, clients, and even internally with staff so as to ensure organizations hold onto valuable employees.

This is what PR 2.0 Universe has called Omnifluence: the measure of our effectiveness in influencing the entire stakeholder universe. Communications/ Public Relations Consultants are brokers of influence. Those organizations that can capitalize on this knowledge base are the ones that will see mutiple benefits in the end.

Mark A. Buzan, APR
Principal & Chief Magnifying Officer
Action Strategies
#3, 270 rue Champlain
Gatineau, Quebec J8X 3S1
819.770.2899 phone
http://www.actionstrategies.ca (Action Strategies website)

LinkedIn Profile: http://ca.linkedin.com/in/markbuzan
LinkedIn Group for Public Relations: http://tinyurl.com/nonprofitideas
LinkedIn Group for Government Relations: http://tinyurl.com/nonprofitlobbying

Please take a look at my just released book: Online PR and Social Media for Associations and Not-for-Profits - http://www.onlineprsocialmedia.com/associations

Speaking at MARCOMM: Integrating Social Media into Public Relations

Big news! I'm pleased to announce that I will be one of the featured speakers at MARCOM 2010 happening June 10-11 ( I will be moderating a session on the 10th on "Integrating Social Media into your Public Relations") at the Hilton Lac-Leamy in Gatineau, Quebec. MARCOM is the premiere educational forum that understands the daily reality in your world of marketing; where the focus is more about how to make large-scale changes with limited resources than conceiving of multi-million dollar campaigns. MARCOM takes a look at the trends and topics that matter most to public sector and not-for-profit marketers and communicators.

MARCOM’s Pre-Conference Workshops on June 9 will feature a choice of three intensive sessions on Social Media Marketing, Essential Selling Skills and Social Marketing Planning and Implementation.

For those of you who have been loyal followers of my blog, I am pleased to offer you as part of my network $100 off a Two-Day (June 10/11) or Three-Day (June 9/10/11) Registration at MARCOM 2010.

To take advantage of this special offer, please do the following:

1) Log on to Registration Page (http://www.marcom.ca/index.php/register/)
2) Complete the information
3) As your discount code, please enter my name like so: [MARK BUZAN]
4) NOTE: The total amount will not be correct, but do not fear! MARCOM will issue an official receipt manually and ensure your discount is applied at that time. Please also note that this offer cannot be combined with any other offer.

For more information about the other sessions you can review the entire program on the MARCOM site at: http://www.marcom.ca.

I look forward to seeing you in June and sharing the MARCOM experience.


Mark A. Buzan, APR
Principal & Chief Magnifying Officer
Action Strategies
#3, 270 rue Champlain
Gatineau, Quebec J8X 3S1
819.770.2899 phone
http://www.actionstrategies.ca (Action Strategies website)

LinkedIn Profile: http://ca.linkedin.com/in/markbuzan
LinkedIn Group for Public Relations: http://tinyurl.com/nonprofitideas
LinkedIn Group for Government Relations: http://tinyurl.com/nonprofitlobbying

Please take a look at my just released book: Online PR and Social Media for Associations and Not-for-Profits - http://www.onlineprsocialmedia.com/associations

Ongoing survey of those working in public affairs in the association & non-profit sector

In an effort to better serve your needs, it is my sincere hope that you will take a just 3 minutes of your time to complete this brief survey on the challenges you believe your non-profit organization or association is currently facing. For those completing the survey, we're offering free access to an exclusive video: "Yes, Non-Profits CAN create an energized fan-base through Social Media".

The survey link can be found by clicking here.

Mark A. Buzan, APR
Principal & Chief Magnifier
Action Strategies
#3, 270 rue Champlain
Gatineau, Quebec J8X 3S1
819.770.2899 phone
877-336-2701 toll free fax
http://www.actionstrategies.ca (Action Strategies website)

LinkedIn Group for Government Relations: http://www.linkedin.com/groups?gid=2465512&trk=hb_side_g
LinkedIn Group for Non-Profit Communications: http://tinyurl.com/nonprofitideas

Tips for Success in Acquiring Government Funding

One of the most common issues I am confronted with is "how can my organization get funded for its program(s)"? And while funding opportunities are not what they once were, there still are some important opportunities out there that can "magnify" the under appreciated work your organization does. I recently attended an information session on a call for funding from Immigration Canada offered for local settlement agencies and non-profit organizations.

The points they outlined are applicable to most situations where non-profits are following up on grant funding opportunities and are relevant to a number of situations where I have been involved in writing grant applications. In this video, I outline two important points but it should be added as well that applications need to cover every single aspect in terms of deliverables.



Mark A. Buzan, APR
Principal & Chief Magnifier
Action Strategies
#3, 270 rue Champlain
Gatineau, Quebec J8X 3S1
819.770.2899 phone
877-336-2701 toll free fax
http://www.actionstrategies.ca (Action Strategies website)

LinkedIn Group for Government Relations: http://www.linkedin.com/groups?gid=2465512&trk=hb_side_g
LinkedIn Group for Non-Profit Communications: http://tinyurl.com/nonprofitideas