Saturday, May 29, 2010

The Importance of Public Relations in Fundraising

Back in June of 2007, I recorded this podcast interview with Lisa Crowe of Itancan on the essential value Public Relations and Communications Strategies play in assuring non-profits are financed and why/how sponsors are attracted to supporting organizations. Given the responses I have been receiving from my recent survey of the challenges non-profits and associations face in their public affairs, I realized the need to bring out again from the archives this very informative exchange that shows exactly how PR impacts on revenue generation for non-profits.

The video only covers the first 10 minutes of the exchange (Youtube limits) but if you are interested in seeing more, you can catch the entire vodcast by clicking here.


Mark A. Buzan, APR
Principal & Chief Magnifying Officer
Action Strategies
#3, 270 rue Champlain
Gatineau, Quebec J8X 3S1
819.770.2899 phone
http://www.actionstrategies.ca (Action Strategies website)

LinkedIn Profile: http://ca.linkedin.com/in/markbuzan
LinkedIn Group for Public Relations: http://tinyurl.com/nonprofitideas
LinkedIn Group for Government Relations: http://tinyurl.com/nonprofitlobbying

Please take a look at my just released book: Online PR and Social Media for Associations and Not-for-Profits - http://www.onlineprsocialmedia.com/associations

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