Blogging as a Public Relations Tool

Millions of people are posting their thoughts, ideas, dreams, gossip, advertisements, and complaints on the web through personal weblogs. It seems that blogs are taking over. Well they’re not… yet.

Weblogs (blogs) are also changing the face of online business. Consumers now have the power to influence a much larger circle of peers. Many businesses now face the problem of negative press floating around inside search engine results – a trail complaints and accusations left by disgruntled bloggers. Such negative online publicity can be very damaging and its up to the entrepreneur or bearer of the company message to take note. Negative publicity affects them so much because they follow the top search results for every query.

Think you don't need to worry about blogging? Think again!