Marketing is not a short term fix

I took part in a very interesting panel discussion yesterday. Present, were represeptatives from High Road Communications and Algonquin College's Public Relations department.

At the heart of the discussion was really that entrepreneurs cannot look at their marketing efforts as a one off. PR needs to be in the mix if leads are to be brought forward. Too often, entrepreneurs, especially small business owners, look for the quick fix towards sales. If you are to succeed, you need to be in it for the long haul.

Check it out this Wednesday @ 18h00:

http://rogerstelevision.com/option.asp?lid=12&rid=4&sid=69%20